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Lover of Words


She was fascinated with words. To her, words were things of beauty, each like a magical powder or potion that could be combined with other words to create powerful spells.

Dean Koontz

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Lover of Words


She was fascinated with words. To her, words were things of beauty, each like a magical powder or potion that could be combined with other words to create powerful spells.

Dean Koontz

Chief Content Wrangler

As VP of Content Strategy for Opus Agency—a brand events and marketing agency— I delight in creating content that sparks interest and builds excitement to drive attendee engagement while meeting business goals. I am passionate about creating seamless, end-to-end user experiences that are relevant and memorable.

In my 20+ years of experience, I have held an expansive range of positions including Copywriter, CMO, VP of Content, and Executive Creative Director. Through this diverse set of skills and experience, I am able to quickly assess situations, draw insights and find solutions. I have delivered award-winning work for a wide-ranging list of clients including Equinix, Energy Upgrade California, Farmer's Insurance, First Republic Bank, Nike, Gamefly, Google, Hewlett-Packard, singer-songwriter Jewel, Johnson & Johnson, Logitech, Nautilus, NETGEAR, Southwest Washington Medical Center, Stanford Health Care, St. Luke's Health System, Visa and many more.

 

Content Is All Around Us

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
— Leo Burnett
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Experience


Experience


EXPERIENCE

Content Strategy

I'll guide you through content audits and gap analyses, and determine content strategies that produce engaging content for users of all types while meeting business goals.

Skills: Content Audits, Gap Analyses, Site Maps, User Research, Content Strategy

 

Content Creation

From web pages to white papers, video scripts to applications and more, I have deep experience in creating award-winning content that resonates and drives users to take action.

Skills: Concepting and content creation for all media types.

SEO

SEO tactics are always evolving but one thing never changes — the need for relevant content that's written to please users and search engines. I help my clients do both.

Skills: Keyword Analyses, Keyword Research, Metadata Creation, On-page Optimization

 

Content Governance

Without governance, your content is liable to go off the rails or, worse yet, fallow. I help diverse teams develop content governance that works for a wide range of stakeholders.

Skills: Workflow Plans, Governance Plans

Content Marketing

Sales prospects are increasingly educating themselves before making contact. Through content marketing, I can help ensure that you're nurturing them at every step of the way.

Skills: Customer Segmentation, Campaign Development, Content Planning (Calendar)

 

Digital Strategy

From long-term digital road maps to integrated campaigns, big-picture digital strategies enable me to draw on my long and varied experience with marketing and advertising.

Skills: Comprehensive digital roadmap strategies.

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Industries


Industries


Healthcare

SWMC Billboard

SWMC Billboard

HIPAA, EHR and "meaningful use" are just a few of the challenges that healthcare marketing presents. But they are just the types of challenges I thrive on, and all of which I have overcome for clients like Southwest Washington Medical Center, Johnson & Johnson, and more.

 

Retail

Nike Pro sales kit.

Nike Pro sales kit.

Understanding the retail environment takes time and experience. In the last two decades, I've helped bring new products to market for Nike, Nautilus, Logitech and Tapwave.

Technology

NETGEAR website.                       

NETGEAR website.                       

Having started my career as an Instructional Designer for Compaq Computers over 20 years ago, I have a long history of making technology more approachable and engaging. I thrive on connecting user's needs and problems to the technologies that can solve them.

 

Eco/Green

Energy Upgrade California website.

I've learned the unique needs of the green sector while leading the effort to create the Energy Upgrade California statewide education and marketing website. (And others, too!)

Financial

Visa DPS website.

From credit unions to debit processing to wealth management advisors, I've created digital, SEO and content strategies, and developed content for a range of financial institutions. I know your clients— whether first-time home buyers or high net-worth individuals, or something in between.

 

Gaming

Guess Your Songs App

Guess Your Songs App

From bringing handheld gaming devices to market to creating all of the in-app content for a mobile game, I have enough gaming experience to seem almost cool to my three sons.